5 Tips on How to Promote Your Mobile Application

Reading Time: 2 minutes

Let’s imagine – you have just created an amazing mobile app. You have already taken care of mobile testing services and fixed the bugs, so now everything works fine. But it’s not the time to relax, as promotion is the next step you have to take. Here are some tips which will help you to do this.

Use Social Media

Be easy to discover – such a strategy will increase the number of your app downloads. Do you have Facebook? Instagram? Twitter? If yes, great. If not – better create accounts there. Using social media will allow you to keep in touch with your target audience and inform them about all updates. You can also go for paid advertisement.

Create a Promo Video

A lot of people don’t watch a movie without watching a trailer – this thing also works with apps. Create a short promo video which will attract the attention of your audience and explain why your mobile application is cool.

Involve a Celebrity

There are many people who download apps just because of someone’s recommendations. And what can happen if your app will be recommended by a famous person? Exactly, it will become pretty popular too. Just make the right choice, otherwise, you may overlook your target audience.

Stand out With Design

An eye-catching design is extremely important for your app’s success. Believe us, even the most useful application in the world won’t be very popular in case it looks outdated. Usability also matters, by the way.

Simplify the User’s Life

Your mobile app must have a real value for your target audience. If it’s not useful, even the most expensive advertisement involving the most popular celebrities won’t be able to save the situation.

To Sum Up

We have one more thing to add – listen to your users. Always keep in touch with them, as their feedback will help you to improve your app and to make it even more popular.

Inna Feshchuk

Recent Posts

Quality Assurance Audit – Proactivity that Brings Extra Value

You can’t know if anything is wrong until a problem pops up. That’s what someone…

5 days ago

What Is Test Coverage in Software Testing and Why It Deserves More of Your Attention

What is the root of quality in software? A good budget, a smart strategy, customer…

2 weeks ago

The Incredible Value of QA Consultants and When Do You Need Them

We all want change sometimes. And wouldn’t it be perfect to have a person who…

3 weeks ago

What Your Team Should Know About Load Testing vs Performance Testing

You need to stress out your software. People like to avoid pressure. But it’s the…

4 weeks ago

Beyond the Basics: Insights That Revamp Your API Performance Testing

Software, just like humans, is a social creature. It can’t exist in isolation, or it…

4 weeks ago

How to Use iOS 18 Update to Give Your App an Edge

Mobile apps are all about ease of use and convenience. Nothing makes these two more…

1 month ago