Ukraine has been the focus of global attention since late 2021 when the Western media and government started sharing their concerns about the russian troops amassing on the country’s borders. Since then, we’ve seen a lot of articles covering the events and explaining why this (potential) war is a matter of importance for Europe and the entire world.
So while Ukraine was known as one of the key European tech hubs, for the majority, it remained a mystery – or rather one more country in Eastern Europe with a complicated political situation and too distant to start figuring out the mentioned situation.
It all changed on February 24, 2022, when the full-scale invasion changed from no longer an unwanted prospect and one of the possible but not-so-likely scenarios to a terrifying reality. The reality our Ukrainian team has been living in for 56 days now.
Recently, one article on HackerNoon caught the attention of our marketing team. It was a piece “Watching a War, in a Digital Age” where “a Vietnamese Gen-Z who grew up in an age of digital transformation” reflects on how technology extends the narrative through personal, real-time experience.
These days, you can follow the war events in Ukraine via traditional news, or you can open TikTok and see what’s happening via thousands of stories. From teenagers to cultural institutions, content makers manage to reach more people than ever by appealing primarily to the emotional element. These attempts to show one more side of the story are not always intentional, but they are no less effective than the official reports.
The war in a digital age means fighting on the information frontlines, and it is not a figure of speech. Ukrainians have been engaged in political warfare for years. Given russia’s colonial past, vicious ambitions, and generous investment in the bot farms, you can guess it wasn’t an easy fight.
Nevertheless, the russian propaganda machine made some serious miscalculations this time: Ukrainians question everything, have an array of independent media, and have good internet connections even in rural areas. And on top of that, they’ve been preparing to counter the attack and are aware of the majority of the manipulative narratives.
So, the russians started their attack by bombing TV towers in several regional centers and kept targeting them for days. However, the majority of Ukrainians use satellite television or online streaming services, which are available for free during the war. Moreover, the major Ukrainian TV channels have joined forces to launch a round-the-clock information marathon.
One of the subjects addressed in this information marathon regularly was provocations. In particular, the Ukrainians were informed that enemy forces may:
That’s only an introduction to Ukraine’s technological response – not even the tip of an iceberg. And before we move on to the more detailed information: yes, we’ve been spelling “russia” using a lowercase letter – in solidarity with the new Ukrainian orthography.
“For eight years, I stuck to journalistic standards in war reporting. I always told my journalists to be neutral, show both sides, don’t support any political party. But since the war started, I have lost a lot of friends and colleagues. And it was my personal decision to write “Russia” and “Putin” without capital letters. All in lowercase. ” – Oleg Skrypnik, the Ukrainian journalist for Slate
To begin with, how digital is Ukraine? This Twitter user has probably said it all:
If you open the thread, you’ll find some interesting replies, shedding more light on the situation:
Ukraine ranks 74th in the Human Development Index, 78th in the overall Prosperity Index rankings, and is believed to be the poorest country in Europe by nominal GDP per capita. Still, the majority of Ukrainians have top-notch smartphones and gadgets. Using a device with NFC for digital payments is a usual practice – even in small cities, even during the war. This comes as a surprise to many, while Ukrainians traveling abroad are puzzled by a lack of contactless payment options.
Ukrainians don’t have access to some of the popular global services. This list features streaming services as well as payment systems. But this fact alone doesn’t interfere with the country being technologically advanced. Here’s why.
PayPal hasn’t been available in Ukraine since March. The citizens could connect their cards to make payments through PayPal, but they could not receive the payments. As a result, people had limited access to some other platforms and resources. For example, Ukrainians could buy but not sell items on eBay. And you can find more examples like this.
Meanwhile, the local tech minds would rather invest their time in creating something new that will come in handy for the Ukrainian community. One of the examples is monobank – a mobile banking platform that has become mainstream weeks after its launch. Among other things, it has received a record fast integration with Apple Pay. After presenting some stats (monobank was at the top of failed integrations with the Wallet), the monobank team got a permit for the implementation and prepared the tech part in just four days. Normally, it all takes around five weeks.
So, it wasn’t an alternative to PayPal or an attempt to copy a widely-used service, but it worked even better. monobank was first available in Kyiv, and it became a trendy payment system among the representatives of the IT and creative industries. But pretty soon, it has grown into one of the most popular payment solutions countrywide.
When someone mentions Ukraine, technology isn’t probably the first thing that comes to mind. That’s why it turns out to be a hidden gem to many travelers and immigrants.
“I paid [income tax in Ukraine]. Ukraine, an advanced IT country, is super easy to pay taxes. The payment amount and due date will be notified in a push type on the screen of the government’s personal information management application diia. The payment interval is once every three months. Check the amount, biometrically authenticate with Apple Pay, and complete payment in seconds. This is amazing!”
To summarize this paragraph, when you see the Japanese (!) complimenting the state of technology in Ukraine, it certainly encourages you to learn more about it.
Everything is pretty clear with local payments. So it’s time for the next question. Can you name some of the famous companies founded in Ukraine or by Ukrainians? You may be surprised, but you’ve surely heard of some:
Everything is pretty clear with local payments. So it’s time for the next question. Can you name some of the famous companies founded in Ukraine or by Ukrainians? You may be surprised, but you’ve surely heard of some:
All of them have Ukrainian roots, and there are many more examples of existing or rising startups that ring a bell or catch the attention of the investors.
Let us briefly explain how Ukraine has become an important tech hub (for those, who just learned this fact). There are several determining factors.
The combination of some of the abovementioned factors has been showing quite impressive results for a while. Some initiatives have been paused due to the war, but the overall focus on digitalization, development, and improvements remains.
The same Twitter tread quoted earlier goes on like this. And we should probably add: be cautious, the situation can trigger cognitive dissonance.
Yes, the russian troops keep shelling Ukrainian cities. And yes, delivery services work. Just like the majority of businesses that keep functioning, businesses have set the new priorities: support the army and the civilians regardless of the circumstances. And to be honest, what circumstances could require more support than a full-scale war?
In general, Ukrainian tech companies arranged (or assisted with) relocation for those willing to move temporarily to the central and western parts of the country or abroad. The situation is more or less the same across the companies, so we’ll focus on the QA Madness’s experience.
Relocation. Unfortunately, even the best well-thought-out relocation plan turns out to be useless in a situation like this. Being ready for a war theoretically and in practice are two different things. In the end, you end up with too many unknowns, and it is impossible to prepare for something you don’t know will happen.
Support. The HR team keeps in touch with all team members to stay aware of everyone’s whereabouts and well-being. Safety – physical, psychological, and financial – have always been the greatest priority for QA Madness. One of the first decisions was to save everyone’s job and provide full compensation regardless of their ability to work. QA specialists took on some of the tasks on other projects to help out. Our company chat became active after the New Year celebration and hasn’t been silent for a day since February 24. Everyone can share news and jokes, as well as speak up and discuss the things that bother them.
Working environment. Depending on the location, people stay with family or friends, in rented apartments, or volunteer centers. Each team member has the minimum set of devices necessary for the job tasks, and we are working on upgrading the device infrastructure.
Working hours. We have many people volunteering during the day and working in the evening, during the curfew. The company allows the team members to set the priorities on their own. Responsibility and motivation are among QA Madness’ key values. We have a reliable team that gets their work done without micromanagement or extra reminders.
Clients. Our clients understand the situation and fully support the team. We are really grateful for this. Besides agreeing to more flexible working hours during the first days of the war, many suggested their help and donated to support Ukraine. Some decided to expand their QA departments by engaging more of our specialists. All the projects scheduled to start after February 24 have already started. Our Sales Team keeps discussing potential projects and opportunities.
Processes. We came back to work a few days after the war started. By the beginning of March, 85% of people were working full-time or part-time. In general, the war hasn’t affected productivity. The company remains financially healthy. By the end of March, we were fully back on track.
Long story short, working during the war isn’t an easy task. Nevertheless, Ukrainian tech businesses manage to ensure business continuity – for the sake of their teams, business partners, and the country’s economy. And to be honest, that’s simply amazing.
We’ve got used to Elon Musk doing business via Twitter. We’re less used to Twitter being one of the key tools of international diplomacy.
It took a month for russia to become the champion in a number of the sanctions imposed on a country. And one cannot underestimate the effort of Mykhailo Fedorov who actively works for the digital blockade of russia.
“With such shrewd online maneuvers, the deputy prime minister has emerged as one of Ukraine’s most visible leaders, a digital savant marshaling global tech companies and local resources in a conflict he has begun to call “World Cyberwar I.” Thanks to his office, Ukraine boasts a formidable offensive online, even as its forces play defense on the ground.” – The Washington Post
Fedorov is the Minister of Digital Transformation of Ukraine and the country’s Vice Prime Minister. Recently, he’s been featured in numerous interviews for the western media, sharing the novel experience of leading the digital frontline.
Constant reminders that businesses cannot be apolitical resulted in a growing digital blockade of russia. Without exaggeration, it erases decades of technological progress and will take decades for the country to revive this niche. But that’s a subject for another article.
“The digital blockade we see now is unprecedented in the world’s history. It seems that putin and his government underestimate the influence of the digital economy on the future. The fact that such companies are leaving the country should be horrifying. […] The IT and creative communities create an added value. Shares in tech companies are more expensive and more valuable than shares in industrial companies. […] This digital blockade will make people who create the added value leave the country, and it will accelerate the economic downfall.” – Fedorov in the interview for BIHUS info
Occasionally, people from all over the world call out to some hypothetical “good russians,” who are against the war and don’t deserve to suffer for what one crazy old man does. Well, things are much more complicated.
In short, it’s not a secret that russian ideology thrives on the propagandist media. As a result, the majority supports putin’s actions, including the full-scale invasion of Ukraine. Blocking the propagandist channels and thus restricting access to propaganda was one of the main goals.
YouTube took down some videos that contained hate speech and calls for violence. Then, Meta and Twitter marked the accounts of russian and Ukrainian government officials and channels, adding some clarity for users.
Then, however, came another controversy: if the blockage continues, how would russian people already devoid of independent media get access to true information? Fedorov commented on this intention:
There are several things people should understand about this situation. Firstly, just like the rest of the sanctions, blocking social networks supposedly would encourage at least the young and proactive to speak up. But as it turned out, the russian citizens would rather go on with hate speech and denial than oppose the government. Secondly, restricting access to TikTok and YouTube was the initiative of the russian government. Thirdly, russians living outside russia (in Germany, Italy, Greece, the USA, and other countries) and have free access to any information still support putin, organize demonstrations to show their support of the war, and even abuse Ukrainian refugees (air raid sirens near Ukrainians who fled the war, flat tires, verbal abuse are frequently shared in social media).
The problem of misinformation and post-truth has been around for a while. Ukrainian activists launched the fact-checking platform StopFake back in 2014 when the annexation of Crimea and the russian invasion of the eastern part of Ukraine happened. Along with the independent media, they help (and teach how to) distinguish facts from fiction, truth from propaganda.
A couple of months ago, we addressed the issue of misinformation as a part of the analysis of upcoming software development and QA trends. We supposed that new AI tools for handling misinformation were likely to appear. We also mentioned Reface as an app that can be a serious threat if it falls into the wrong hands. Ironically, the app labeled by the media as “a solution that shouldn’t have been invented” was among the first to join the information resistance – through push notifications to 2M users in Russia and messages to support Ukraine for the global audience.
President Zelenskyy has the ambition to make Ukraine the world’s most convenient country in terms of digitally available public services. The Ministry of Digital Transformation of Ukraine is the government structure responsible for implementing this into reality.
In particular, their goals include:
Among other things, the team launched new services in “Diia” [the Ukrainian word for “action” – ed.], the online state services platform. And lately, this list was extended with “international information campaigns,” “reaching out to tech companies worldwide,” and “setting up Starlink kits.”
On April 1st, Vodafone engineers launched the base station near Irpin in the Kyiv region to restore 2G and 4G connections. Starlink kits were used as the transport network. It’s one of the few cases of enabling the work of a mobile operator via satellite equipment in the world.
During the first days of the war, the state security services turned off all online state registers to protect the personal data of Ukrainians registered in Diia. By the end of March, the services were back on track and working as usual. In between, the Diia team continued rolling out new features. Some of the mentioned features are dictated by the new realities (more details further in the text), and some were planned earlier.
The Ukrainian government was taking steps to make the country crypto-friendly before the war, and it hasn’t changed after the invasion.
On the second day of the war, the government started accepting donations in cryptocurrency.
On March 14, Fedorov announced the launch of the official platform for such donations – with a longer list of currencies available and accepted. It was launched in cooperation with a staking provider Everstake and a cryptocurrency exchange platform FTX. The community has already raised over $60 million.
“Mr. Fedorov is creating a new playbook for military conflicts that shows how an outgunned country can use the internet, crypto, digital activism and frequent posts on Twitter to help undercut a foreign aggressor.” – The New York Times
On March 16, the President of Ukraine signed the Law On Virtual Assets that legalizes the market of virtual assets in the country. The cryptocurrency market is among the most dynamic sectors in the country. The new law opens new opportunities for businesses and is one of the factors that help support the economy.
Cyber attacks on Ukrainian state services are not a new thing. Having a crazy neighbor and being at war for already eight years taught us to strengthen the positions on all the frontlines. As you might’ve guessed, on February 24, the russian forces decided to strike from all directions.
The Ministry of Digital Transformation initiated the launch of the IT Army of Ukraine to neutralize the russian federation in the informational and cyberspace, as well as counter the fakes. The Ministry of Education supported it, encouraging students and educators with technological backgrounds to join. All willing to join get simple tasks with detailed instructions in a chatbot – just as simple as this.
“We started to counterattack. russia has underestimated our IT potential. There are over 250,000 IT specialists and many companies that specialize in information security, cybersecurity specialists, and marketing specialists.” – Fedorov in the interview for BIHUS info
One of the main tasks of the IT Army was to DDoS russian state websites and propagandist media, which were extremely successful. Approximately a week after the war, a group of activists introduced a software tool for the coordinated attacks with quite an impressive name – ”Death by 1000 needles (DB1000N).”
Earlier, IT specialists introduced similar tools packed in a more entertaining form – casual games for coordinated attacks: “Play for Ukraine”, a replica of “2048”, and “Kobza-2”, similar to the viral “Wordle”. Both are browser games that generate a constant torrent of the automatic traffic for the attacks on the targeted web pages, making them unavailable.
On March 4th, it was announced that Ukraine would be accepted as a Contributing Participant to the NATO Cooperative Cyber Defence Centre of Excellence.
There is no better way to describe the situation than using the cliche. Since the first days of the war, Ukrainian influencers and social media users have been trying to reach russian people with news and explain what was really happening. However, it seemed that no one was there to listen.
While some social media users engaged in virtual fights in comments, IT specialists were busy with a different task – working on the face recognition tool. This AI solution uses photos of abandoned corpses of russian soldiers and matches them with photos on social media. After that, specialists contact the families or friends of the dead. Another source of information is security footage – from homes and organizations, as well as leaked footage from Belarusian postal offices russian soldiers visited to mail the looted items home.
The purpose is to inform families and friends of the dead, as well as spread the truth about the so-called “special operation.” Unfortunately, it is still complicated (or rather impossible) to communicate with russian people. The majority of responses are either swears about fakes or glorification the actions of the russian soldiers.
One more interesting initiative is Meta-History: Museum of War – an NFT-museum of the war of putin’s russia against Ukraine. The purpose of this platform is to preserve the memory of the events, spread truthful information about the war crimes against the Ukrainians, and collect donations. Blockchain, art, and history come together.
“Currently, the Ministry of Digital Transformation works not only with developers but a wider range of professionals, including designers, and video production specialists that deal with both public and private tasks. […] Our entire IT community has always been focused on creating something valuable, not attacking someone and looking for enemies.” – Fedorov in the interview for BIHUS info
The concept of the online museum is interesting both in terms of technical implementation and the concept itself. Every day of the war has its own exhibition – a collection of digital artifacts, each featuring a piece of news, usually a post or a tweet. A person follows the event along with the emotional response to these events. The first part features the works by the Ukrainian. The museum will also include works by artists from all over the world.
Ukrainian artists and activists, however, have started fundraising through NFT platforms even earlier. Below are some of the interesting collections.
All of the listed collections will donate the raised funds to support the Ukrainian Army and civilians.
You must have already grabbed the main idea: Ukraine aims to become and remain a technologically advanced country regardless of the circumstances.
We’ve been keeping track of the new digital solutions and listing all of them during the first days of the war. But eventually, it became too complicated given the number of tools and platforms that appeared or were updated to meet the needs of people living through the war.
What’s new?
What’s covered?
Diia is a mobile app, a web portal, and a brand of e-governance in Ukraine launched in 2020. The goal of the platform is to enable the availability of public services paperless and available online. We won’t describe the functionality and opportunities in detail but focus on the updates.
According to Fedorov, the team was able to launch such a variety of services in just a couple of days since the war erupted thanks to crowdsourced intelligence.
Kyiv Digital, an application for navigation in Ukraine’s capital, has also got several updates that are very useful for those staying in the city:
Before the war, the app allowed users to top up their transport cards, buy e-tickets, and get updates and announcements about the events in the city.
Ajax Systems, the developer of the most awarded wireless security system in Europe, launched a siren app “Air Alert.” It doesn’t require registration, doesn’t collect user data, and works even in silent mode. The application has been constantly updated, and the company handles urgent fixes immediately.
One more app, eTryvoga [the Ukrainian word for “alarm” or “alert” – ed.], was developed by IT volunteers. It follows the already familiar design of Diia. The design files are in open access and allowed to be used as a standard for all government platforms.
Several applications added integrations with major funds and volunteering organizations or allowed donating bonuses to a variety of initiatives.
Maps may be not the most complicated tech solution, but they are helpful if not life-saving. So, one of the first things published was a detailed map of bomb shelters in Kyiv that covers all city districts. The categories of shelters are specified (basement, underground parking, metro station, etc.).
A few days later, a map of opened pharmacies across Ukraine (with a checkbox for insulin availability) was published. A real estate research platform launched the map of pharmacies, delivery services, gas stations, and supermarkets that are currently working.
The government initiated the launch of one more map – the map of destructions. The activists and victims are sharing the information about the destroyed objects – from bridges and roads to housing, schools, churches, etc. – with photos before and after the russian invasion. This information will help plan the rebuilding and restoration in the future.
There is a long list of foundations that have been functioning since 2014 or so, supporting the army and civilians in the eastern part of Ukraine. After February 24, several new online platforms for fundraising, volunteering initiatives, and support have been launched.
Fight for Ukraine is a platform for enlistment to the International Legion for non-residents willing to fight alongside the Armed Forces of Ukraine. The website shows the statistics of visits with figures for every country. russia is displayed in red. It is the only country with negative statistics, and instead of visits, you can see the number of dead russian soldiers.
Ukraine Helpers is an online hub of verified aid collection and donation centers. It is created in collaboration with entrepreneurs and the Ministry of Foreign Affairs of Ukraine. The platform is especially helpful for foreigners.
Ukraine Now is a global decentralized initiative that brings together volunteers, hosts, drivers, suppliers, employers, and those seeking help with any of the mentioned points.
People for Ukraine is a platform developed by YouControl, with support from the Ministry of Defense of Ukraine and the KOLO Foundation. Users can track the needs of the military and provide the necessary resources and avoid chaotic purchases. You can also donate through the site.
#SaveUkraineNow is a coordination center aimed to analyze, collect, and send any sort of help to places that are in dire need. The logistic platform collects and analyzes data in real-time to distribute the aid efficiently. The platform also works for donations and helps volunteers.
Prykhystok [the Ukrainian word for “shelter” – ed.] is a platform where refugees can find temporary shelters, and those willing to house temporarily relocated people can post their ads.
One of the most creative fundraising platforms was launched by the Ministry of Digital Transformation. It is called Send putin to Jupiter. It collects funds for the Armed Forces and rebuilding the destroyed infrastructure by sending the dictator to Jupiter – at least, virtually.
Feed the Zoo is a platform that stands out from this list. You may have seen the video about zookeepers and volunteers evacuating animals from dangerous zones. The majority of families refuse to leave their pets behind. And while many Ukrainian zoos remain closed, people continue to buy tickets to support them. The platform features information about zoos that need help, their contacts, and ways to donate. It also shows a list of Ukrainian animal shelters that need financial support or assistance with evacuation.
Another set of resources focuses on the aftermath – war crimes and destruction. Several online platforms allow people to report the events and damage they witness.
Registration of war crimes committed by Russia is a website that explains how to document and report a war crime so the evidence is suitable for usage in the court later. All witnesses and victims can help collect the information for the international prosecutor.
Russia will pay, unlike the majority of the resources, has only a Ukrainian version. This is a collaborative initiative by the Office of the President of Ukraine, the Ministry of Economy, and Kyiv School of Economics. The purpose is to create an extensive list of everything ruined as a result of russian aggression. This information will help the government to estimate the losses and use the data as evidence in international courts.
The platform Culture Crimes was launched by the Ministry of Culture and Information Policy and Regional Center for Human Rights to collect data specifically about the ruined and damaged cultural monuments. Users can also report about people wounded or killed during the attacks.
Some initiatives are aimed to support Ukrainian specialists and businesses – not through donations, but through providing jobs and buying Ukrainian products. Besides financial help and investing in the country’s economic stability, it will help people around the world discover more brands (many of which are truly impressive).
So, the Berlin-based Ukrainian entrepreneurs started a job search platform UAtalents. Temporarily relocated specialists or those who lost their jobs can find offers from both Ukrainian and EU employers.
A design lab O0 Design launched a platform Spend With Ukraine, where users can explore and order products created by Ukrainians. The website features several categories, including gadgets, education, fashion, home, and services.
Many businesses have been using chatbots for a while. They are very functional, easy to set up and allow automating support and order placement with little effort. Given an easy integration with messengers and quite simple development, chatbots are a prevailing solution when it comes to reporting and requesting information.
There are bots for collecting information on the location and movement of enemy forces and machinery, reconnaissance groups, saboteurs, and war crimes. For example:
Local activists also use chatbots for easier coordination between volunteers. For example, an architecture and design studio “balbek bureau” which is developing a project for refugee settlements created a chatbot Kyiv Volunteer. The bot connects people who can provide aid (medicine, food, clothes, etc.) and those who can deliver the aid.
Back to information warfare, Ukrainian tech companies created several solutions that help deal with fakes.
These are only some of the names. The total number of new chatbots is much bigger, and they cover different aspects of present-day life and realities.
Reader discretion advised – some brutal content is coming. Game dev couldn’t just watch passively. Besides the Bayraktar simulator in the Diia app, there are several more games that can be a good way to reduce stress.
“Musk vs Putin”. This is an allusion to a well-known and kind of comic storyline. Elon Musk challenges the russian tyrant to a fight for Ukraine.
As you can guess, the kremlin doesn’t respond, but ramzan kadyrov, the Head of the Chechen Republic, does. The creators considered that this ridiculous verbal fight could make for good gameplay. Who would miss a chance to take down both villains using only one left hand while “Chervona Kalyna,” the song of the Ukrainian resistance, is playing in the background?
#SLAPUTIN. This game is based on the other reference. A woman suggested a russian soldier put some sunflower seeds in his pockets. What for? In case he dies the sunflowers bloom. No one dies in this game, but you can take a sunflower and slap putin (multiple times, of course).
Putin Caput. A Ukrainian developer has created a new version of tanks. Now, you get a tank with a blue-and-yellow flag to play against the vehicles with Z symbols. And instead of the base, you get to protect the Ukrainian emblem.
Fight for Ukraine. In this game, users get to play for President Zelenskyy. You can beat russian soldiers, kadyrov, and putin himself with a mace. At the end of the gameplay, there is a link to NBU in case you want to make a donation and support the army.
Brut’s Grave. This one is a bit more violent. The “Tetris” logic was paired with the graphics picturing the bodies of dead russian soldiers in various forms.
Browser games are the fastest to develop and don’t need to undergo moderation by a store. That’s why we’ve got a bunch of them so fast. And looking at the last item on the list, we can be sure that some won’t pass it if a mobile version appears.
Last but not least, several news platforms were launched. The information resources mentioned further can be of help for foreign readers who are out of the East European context but want to understand the situation better.
If you are an Instagram user, you can follow the online media “Prostir” [the Ukrainian word for “space, place” – ed.] to learn more about the Ukrainian history and “Svidomi” [the Ukrainian word for “aware, conscious” – ed.] to get true news and interesting materials about the socio-cultural context of Ukraine.
Finally, the Ministry of Culture and Information Policy launched the platform Poetry of the Free, which has become an anthology of war poetry. The poems are mostly in Ukrainian so far, but people can upload their poems in any language, there are no restrictions.
Some say we are witnessing the first full-scale digital war. Maybe experts will recognize it as one officially someday. But it is not that important. It is more interesting to analyze how technologies shape the experience people in Ukraine are going through – at all levels.
A war in a digital age means people all over the world can track the timeline on Twitter and TikTok, following numerous individual experiences in real-time. Thanks to social media, Ukrainian can keep in touch with each other. They get more information to make better decisions – in particular, about whether to relocate and where to go. Thanks to social media, Ukrainians get a chance to be seen and heard.
As Peter Pomerantsev admits in his article for the Economist, “[…] this desire to be seen is not just about identity; it’s also about security. Being seen by the world means that there is less chance that you will get killed.” That’s something other countries invaded by russia through the years lacked. Nowadays, Ukrainians will do anything but keep silent.
The war in Ukraine didn’t start on February 24th, it started eight years ago. During all this time, it was localized in two regions in the eastern part of the country. It could go unnoticed or be ignored abroad. It didn’t have the same scale or consequences for Ukraine. Still, many people were fighting, assisting, and preparing for what comes next.
“A stalled 40-mile long russian convoy of tanks and military equipment that was coming down from Belarus at the beginning of the war that was going to circle Kyiv never arrived. There were many speculations about why the convoy stopped. […] It turns out Ukrainians stopped the convoy through a series of night ambushes carried out by a team of special forces and drone operators on quad bikes, which began eight years ago as a group of volunteer IT specialists and hobbyists designing their own machines.” – The Late Show With Stephen Colbert.
With the beginning of the full-scale invasion, the Ukrainian IT specialists and enthusiasts immediately joined the digital resistance. Focused mainly on foreign markets, the Ukrainian tech companies support the flow of income in USD/EUR. Both private and government sectors keep working on the new initiatives to adjust to the wartime realities and prepare the background for the recovery (because victory is the only scenario Ukrainians accept).
The price Ukraine pays for its freedom is tragic. But it has revealed the true potential of the country and its people to those who haven’t heard a clear impression of Ukraine. The least the rest of the world can do now is continue discovering the Ukrainian IT industry and look for new partnerships in the country. Whether you stand for democratic values and appreciate those who fight for them right now, or you are looking for a team that can ensure high-quality results regardless of the circumstances, it is about time to pay more attention to the Ukrainian-based IT companies.
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